Using dynamic pricing is a good way to increase sales by using algorithms to calculate and show prices based on a number of factors including stock level, sales volume, and consumer purchasing habits in a target market. While these factors vary from industry to industry, it is important to understand how they impact your targeted market and its...

A successful first party data strategy must consider both the privacy of your customers and your ability to manage risk. For instance, data fragmentation poses a significant risk to your organization. Inaccurate or incomplete data causes customer dissatisfaction. Fortunately, there are many consent management platforms (CMPs) available that can...

The future of ecommerce is shifting away from traditional brick and mortar stores towards more direct to consumer commerce. This type of ecommerce requires a brand-centered marketing playbook, a customized user experience on a company's website, and adjustments to back-office processes like shipping & handling. Direct-to-consumer companies are...